Why Corporate Marketing Professionals Chose Live Event Streaming!
Live event streaming agencies in Australia have been inundated this year due to the varied benefits this offering facilitates for corporate events, festivals and conferences. Being able to live stream an event in real-time, as well as incorporate interactive Q&A capabilities for those attending remotely allows for a high-quality programme to be curated to the audience experience, in the comfort of their own home.
What does live event streaming involve?
Beginning with online registration, usually, through a business’ website – a live event streaming agency will facilitate TV grade cameras (often using satellite’s) to broadcast presentations, speakers and demonstrations from a physical venue into a virtual platform where attendees can log on to view an event in real-time, as it unfolds. This has been a particularly popular choice whilst the need for social distance has been mandatory but has become increasingly valued around the world due to the many other benefits it provides businesses and their marketing managers. Live event streaming is commonly set up to stream from either a physical venue or a design studio stage where guests speakers, hosts and professionals demonstrating the use of products or services can be turned into from various remote locations, all in the one event in a given time slot.
How can marketing professionals benefit from a live event streaming experience?
With the use of satellite broadcast, the live event streaming experience whether it’s from Sydney, Melbourne, Brisbane to the rest of the globe, your business will be able to engage a larger audience in the comfort and safety of their own home from any location. Speeches, presentations, physical tours of spaces and live Q&A panels that allow real-time audience participation are all incredible benefits a business can take advantage of, and a live event streaming agency like Alive are the pioneer of delivering this high-quality content. Often businesses will provide a log in for attendees that sign up, allowing access for a certain time slot in which the event occurs online. The main attraction for live event streaming, even as we return to normalcy across is Australia, is the vastly lower cost to the business hosting the event, and of course the ability to connect hundreds or thousands of people simultaneously in any conference, award show, celebration or product launch.
Case study – a prime example of a successful live-streamed event by Alive!
In November, Alive Events transitioned the traditionally physical Annual International Rose Garden Festival into a world-first live event stream to be enjoyed on any device from the comfort of the attendee’s couch.
Alive has facilitated the virtual festival through the creative medium of Alive TV, a platform incorporating live event streaming through the IRGF website.
The activation was a world-first live event stream for our client, and went above and beyond to incorporate all physical elements of the original environment and make the following accessible for the community; a virtual 360-degree rose garden tour, shoppable market stalls, arts & music, children’s activities, master classes and live speakers. Attendees were able to post questions, take part in polls and engage with presenters throughout.
Live event streaming can also be utilized for content on demand by allowing the recorded event to be played back and enjoyed again after the events’ completion. The creative team at Alive ensures the live event streaming experience is everything when creating a compelling, memorable relationship between business & audience within a set period of time. For more detail on Alive’s virtual live streaming event collaboration with the International, Rose Garden Festival click here.