Reflecting on the way in which our industry has changed in recent times shines a light on the creativity, ideation and innovation that event agencies have quickly adapted to, when it comes to a service offering encompassing in-person events, hybrid events and of course virtual events.
As an Australian based event agency, Alive have established ourselves as a leader in innovation and built a reputation for creative thinking and excellent client rapport, with our partnerships now solidified on a global level. Our focus has always been to promote Australia and our local talent to a worldwide audience. Between September 2020 and January 20201, Alive has produced on line events for clients in multiple sectors including fashion, medical, government, education, construction, legal and not for profit.
In order to connect business around the world, our services have ramped up considerably, as we position ourselves to be the leaders in virtual and hybrid offerings. Reflecting on a few of our most successful live events, allows us to draw useful insights to see which parts of the Alive service benefit our clients the most. Let’s take a walk down memory lane!
The City of La Trobe partnered with Alive to delivery the annual International Rose Garden Festival, with the aim of converting the traditional Community Festival into a globally accessible virtual experience. Through image mapping technology, we created a virtual 360 tour of Morwell Rose Garden. In addition to this, shoppable online stalls, live Q&A panels, speakers and workshops were streamed live for viewers to engage with through a 2-day period at certain time frames. Alive were able to successfully to modify and customize the experience to create something unique for this application. Moving forward, the event will evolve with a significant element of virtual & hybrid engagement in order to reach a global audience. The virtual experience has proven to be an invaluable enabler in reaching a larger audience compared to previous years, and thus increasing ticket sales overall.
Similarly, Brickworks sought to premier their multiple product launches through the ‘Alive TV’ offering which saw high-end motion graphics enhance live presentations, guest speakers and bespoke segment transitions from host to brand partner. Brickworks even underscored the event with a live fundraising platform! This B2B experience was curated using Alive’s on-site design studios which were broadcasted live to the Brickworks team and their business associates, which delivered high engagement, branded sponsorship opportunities and a larger guest list than originally possible, which exceeded overall expectations for the client.
With the vision to create a TV show within a studio environment, Luxottica’s 2020 business update was entrusted to the Alive team, who created a virtual event in which Sunglass Hut and OSPM could deliver their annual store manager road show. Through the development of Alive TV, live guest speakers like Layne Beachly, quizzes and games, virtual breakout rooms, as well as a live Q&A panel ensured consistent audience engagement, and an international connection for Luxottica employees. This was the first time in Luxottica’s history that ALL Australia & NZ’s global heads have been in the same space at the same time!
Drawing the highlights from our recent partnerships above allow us to learn from, and continue to improve our virtual offerings as we reflect on what strategies were the most successful for each of our clients. As the industry adapts to the changes in the macro environment – so must we.