Entertainment Management in Sydney: How to Effectively Manage Risks
There’s no shortage of entertainment events in Sydney – many world-class acts regularly take the stage at one of the numerous venues in the city and make it a world-class stage for culture and entertainment.
However, behind every successful event stands an entertainment manager that has to be able to juggle the numerous risks that go with any big-level event.
That’s why the best in the biz have developed a tried and tested set of rules to help prepare for the unpredictable and get ahead of any potential risks that might occur.
And while these rules may seem complex, they can usually be boiled down to simple and applicable approaches that anyone can build on.
Why is Risk Management Important for Entertainment Events
Concerts and other entertainment events have thousands of aspects that could potentially go wrong, which makes managing these risks even more important for entertainment management in Sydney, compared to other types of events.
Risk management for entertainment events requires a twofold approach:
- Determining the probability of certain aspects of the event going wrong.
- Based on the probability and the severity of risks, prioritise the solutions to the potential problems.
If done right, this allows getting ahead of the major problems that might arise and have an action plan in place for making sure that even if the worst case scenario happens, the event will not fall apart.
Steps of a Thorough Risk Management Practice
This is a basic set of steps that can be used as a blueprint for the development of your individual risk management strategy.
- Make a List of Risks. The first and most thorough part of the strategy is to build an all-encompassing list of potential problems that the event might face.
- Categorise. Once the general list is finished, it should be categorised by likelihood, severity, potential plan of action, and other categories.
- Determine positive risks. Don’t forget that some of the risks might be positive, but they also require your attention. Figuring out how to fit more people than planned is important, otherwise, it’s a wasted opportunity for making the event more successful.
- Plan the Risk Response. Once you know the potential risks, it’s time to figure out how you would solve them if they arose. These can be anything from performer or venue replacements, weather considerations, food & drink options, etc.
- Assign responsibilities. If you have a team of entertainment management in Sydney, allocate different risk management areas to your staff to make sure everything is covered.
- Monitor. Finally, as you plan the event and it draws closer, regularly re-evaluate its risks to make sure that you’re still prepared if something were to go wrong.
If these steps are followed, the process of risk management can remain the same no matter how big the event, and that makes the job not only easier but much more efficient.
by: Antony Hampel