These days, even the most experienced public events manager can be forgiven for feeling overwhelmed by the pace and reach of social media. The rate at which platforms like Facebook, Twitter, YouTube, and LinkedIn evolve is remarkable. Yet, social media success doesn’t have to be about mastering anything and everything.
The key to using social media channels as an event planning tool is the ability to identify the most valuable resources. It is about clearly defining the different aspects of a launch or event and then locating the most useful tools for the job. For example, whilst Facebook can offer almost unlimited access to new markets, it does not have the corporate networking powers which a channel like LinkedIn provides.
This guide to the top four reasons why social media is so important for a public events manager will help you to understand the true value of networking.
If you want to reach people quickly these days, social media is the place to turn. In fact, it is guaranteed that almost all of the individuals, businesses, affiliates, sponsors, or consumers that you want to invite to your event can be accessed via sharing platforms. A digital invitation or event page posted on Facebook allows attendees to not just RSVP in real time, but also discuss the event with other guests.
For a public events manager, there is nothing more valuable than word of mouth marketing. As countless studies have shown, people are much more likely to get onboard with an idea, launch, event, or activity if somebody that they know and trust has recommended it. This is an easy thing to encourage on social media, because all you have to do is ask attendees to hit the share button and spread the news with friends.
Also, the very nature of social sharing platforms like Facebook, Twitter, and Pinterest mean that target audiences voluntarily define themselves. They share, like, discuss, and link themselves to topics and content which they find engaging. So, rather than having a public events manager who wastes time and money targeting as many people as possible (in order to locate interested parties), they can instantly identify only interested audiences.
Yet, perhaps, the biggest advantage of social media for a public events manager is the chance to take launches and other activities into the digital realm. So, whilst it will always be more effective to have guests on site and directly engaged with your brand, if budgets are small and deadlines are tight, there is always the option to hold an online event. Or, if you only have the capacity for a small event, you can widen attendance by filming and streaming it live online.
by: Ant Hampel