The future of the corporate event planners in Sydney
How has the event space changed for corporate event planners in Sydney?
The corporate event planners of Sydney have been taken on a wild ride over the past 12 months, to say the least. Keeping abreast of constant restriction updates and the venue limitations of public gatherings throughout greater Sydney is a complex task in itself, and to promptly react and pivot the event plans of large corporations comes with an added responsibility that can affect entire industries within the business sector.
Planners in Sydney have experienced obvious changes to the venue sourcing process, with destinations like Sydney harbour yacht cruises, premium restaurants and bars such as 12-Micron, Sporting Globe, Brian Tanti’s workshop and The Rooftop Terrace among many that went through constant capacity limitations. This affected the opportunity for planners to offer the traditional award ceremonies by the harbour, EOFY celebrations and physical conferences to accommodate business executives across the state of NSW.
As a result of the changes to the event industry over the past year, corporate event planners have revelled in the demand for online and virtual event services, a need that Alive has pioneered since their establishment in 2010. The event space has adapted due to the innovation and resilience of planners in Sydney who have made it their sole purpose to continue facilitating events within the business sector through alternative options like virtual conferences and summits, live streaming planning/training workshops, as well as virtual product launches to ensure businesses do not remain stagnant.
Last year, Brickworks entrusted Alive to convert their entire B2B product launch into a hybrid event in order to present their business partnerships and new products with industry stakeholders. Incorporating satellite live streaming, and recording bespoke content at design studios throughout Sydney and Horsley park, they were able to provide on demand content as rolling footage to their entire guest registry from the comfort of their own home. Bespoke innovations like this are becoming more and more prominent as corporate planners respond to environmental changes. As such the event space is shifting to provide more hybrid and virtual options for corporate clients, which provides benefits like wider audience reach that is overall more cost-effective.
What are the favoured types of Sydney corporate events speculated for 2021?
As it is known for its vibrant and luxurious event life in the corporate world, Sydney event planners are well versed with the spectrum of event delivery. While the celebration of the easing of restrictions in Sydney since December has seen venues refilled, there is now a thirst for a hybrid style of event due to the incredible benefits experienced firsthand by corporate organisations throughout 2020. Being able to use design studios across Sydney to record premier content, and harness live streaming platforms, Alive has seen an increase in the number of virtual and hybrid eventssought after by our corporate counterparts.
Corporate planners are growing their virtual offerings which is forecasted to continue well beyond 2021, as businesses can reduce the costs of physical participation, and effectively record engagement through online clicks, dwell times and post-event surveys. These are invaluable benefits as they provide businesses with detailed insight on how to best engage and entertain their audience for future events.