APIA Time of My Life Tour
APIA stands for the Australian Pensioners Insurance Agency who teamed up with us to increase their brand awareness that reflects Australians over 50+ living their best life.
Our objective was to evolve the brand perception and association into a notion that rewards customers. We organised a highly integrated national Australian Music Tour which resulted in 30,000 tickets sold with 19 sold-out shows, we saw a significant shift in brand perception, and it also resulted in a $4.9M media value.
ClientAPIA
LocationAustralian Tour
CategoriesConcerts
“The team at alive were instrumental in the development of the Apia Time of My Life Tour concept and worked tirelessly to deliver an outstanding branded event for Apia across Australia. Across several months of pre-production and planning we found that the Alive team rose to all challenges, overcame obstacles and through their experience and insights ensured that we met expectations and exceeded objectives. I look forward to working with alive in the near future.”