APIA Time of My Life Tour

APIA Time of My Life Tour

APIA stands for the Australian Pensioners Insurance Agency who teamed up with us to increase their brand awareness that reflects Australians over 50+ living their best life.  

Our objective was to evolve the brand perception and association into a notion that rewards customers. We organised a highly integrated national Australian Music Tour which resulted in 30,000 tickets sold with 19 sold-out shows, we saw a significant shift in brand perception, and it also resulted in a $4.9M media value. 


LocationAustralian Tour


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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.