Billson’s Windsor Takeover


Create an unforgettable, immersive private experience hosted over two nights, bringing joy, excitement and surprise for the Billson’s brand, and what’s to come!



CategoriesBrand Activation, Marketing Roadshows

Our Idea

Alive transformed a unique space in Melbourne  into a Billson’s surprise and delight event across nights  hosting guests invited by Billson’s from their network of brand friends, fans and business associates.  

We created multiple ‘zones’  offering something new for guests to experience, from a taste lab with Billson’s “scientists” serving new, unreleased flavours, a tattoo parlour for brave souls who wanted a life-long memento, a psychedelic bar serving Billson’s cocktails, live illusionists, sketch artists, DJ’s and Live bands,   bespoke menu by Mr Miyagi, food truck serving donuts & chips with Billson’s flavoured sauces, plus prizes & giveaways.  

The event enabled guests to dive into the unique world of Billson’s, where heritage Victorian brewery meets new school flavours & mixologists.

Alive Events Melbourne Cowan Billson's 2023

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.