Billson’s Windsor Takeover
Create an unforgettable, immersive private experience hosted over two nights, bringing joy, excitement and surprise for the Billson’s brand, and what’s to come!
ClientBillson's
LocationMelbourne
CategoriesBrand Activation, Marketing Roadshows
Alive transformed a unique space in Melbourne into a Billson’s surprise and delight event across nights hosting guests invited by Billson’s from their network of brand friends, fans and business associates.
We created multiple ‘zones’ offering something new for guests to experience, from a taste lab with Billson’s “scientists” serving new, unreleased flavours, a tattoo parlour for brave souls who wanted a life-long memento, a psychedelic bar serving Billson’s cocktails, live illusionists, sketch artists, DJ’s and Live bands, bespoke menu by Mr Miyagi, food truck serving donuts & chips with Billson’s flavoured sauces, plus prizes & giveaways.
The event enabled guests to dive into the unique world of Billson’s, where heritage Victorian brewery meets new school flavours & mixologists.
“9/10 .. couldn’t have done it without Alive”