Continental Tyres Incentive Trip 2023

Alive Events Agency Continental Tyres Germany 2023

A sales incentive tour of a lifetime, taking 28 valued customers to Germany to experience one of the best driving tracks and festivals.

ClientContinental Tyres


CategoriesBrand Activation

Our Idea

Alive designed and delivered 6 days of nonstop adrenaline, adventure and culture for 28 of the top performing customers of Continental Tyres from across Australia. A once in a lifetime trip was designed, taking guests across Germany to experience the incredible Nürburgring and surrounds, as well as taking part in Oktoberfest festivities and so much more.  

Alive managed the end to end delivery of this event from travel and accommodation, all on ground logistics, creative touch points and creative adaptation of designs into gifting and on-site branding. 

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.