Objectives

HP Printex utilised digital integration in the maze-like design to entice individuals to discover mini experiences. The immersive encounters allowed the individuals to feel what the brand was all about. We helped the brand achieve a higher engagement time which allowed attendees to absorb the brand for longer.  

To raise awareness for HP Printex, as an event management company we gave the brand a refreshing approach to their event. Using the cultural insight that technology feels like a maze, we created a structure that replicated how many different smaller experiences create a larger solution.  

 The audience response was enthusiastic and our client was delighted.  

ClientHP Printex

LocationSydney

CategoriesPublic events & Exhibitions

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.