HP Printex Exhibit

Public Events & Exhibitions

OBJECTIVE

HP Printex utilised digital integration in the maze-like design to entice individuals to discover mini experiences. The immersive encounters allowed the individuals to feel what the brand was all about. We helped the brand achieve a higher engagement time which allowed attendees to absorb the brand for longer.   

Our Idea

To raise awareness for HP Printex, as an event management company we gave the brand a refreshing approach to their event. Using the cultural insight that technology feels like a maze, we created a structure that replicated how many different smaller experiences create a larger solution.  

 The audience response was enthusiastic and our client was delighted.

CLIENT

HP Printex

LOCATION

Sydney

CATEGORIES

Public Events & Exhibitions
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