Optus partnered with us to turn the Living Network into something people could step into, staging a strategic activation series in Melbourne and Sydney for over 24,000 attendees. We focused “Great Business Starts with Yes” through an experience that felt bold, tech-forward, and audience-led. We designed a custom environment featuring large-format LED, immersive VR, and integrated content, built to translate product features into real-world relevance.
The result was a brand space engineered to invite curiosity, encourage exploration, and connect Optus innovation to business outcomes.
We delivered a custom-built activation in Melbourne and Sydney that attracted record foot traffic and connected over 24,000 attendees with the Optus Living Network.
Large-format LED, immersive VR, and integrated content created an interactive brand experience that exceeded Optus’ engagement benchmarks by 32% across both high-traffic locations.
“A huge success…. the feedback from attendees has been amazing, the good word & excitement has certainly spread throughout the business. The commitment to delivering a first-class event & experience was incredible.”
