Alive partnered with Optus to turn the Living Network into something people could step into — staging a strategic activation series in Melbourne and Sydney for over 24,000 attendees. We focused “Great Business Starts with Yes” through an experience that felt bold, tech-forward, and audience-led. We designed a custom environment featuring large-format LED, immersive VR, and integrated content — built to translate product features into real-world relevance.
The result was a brand space engineered to invite curiosity, encourage exploration, and connect Optus innovation to business outcomes.
Alive delivered a custom-built activation in Melbourne and Sydney that attracted record foot traffic and connected over 24,000 attendees with the Optus Living Network.
Large-format LED, immersive VR, and integrated content created an interactive brand experience that exceeded Optus’ engagement benchmarks by 32% across both high-traffic locations.
“A huge success…. the feedback from attendees has been amazing, the good word & excitement has certainly spread throughout the business. The commitment to delivering a first-class event & experience was incredible.”
ALIVE
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Australia
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Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.
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