Prince is widely recognised as one of the greatest musicians of his generation. Prince sold over 150 million records globally and won an Academy Award, a Golden Globe Award, a Grammy President’s Merit Award, and the Billboard Icon Award. 

Alive produced the national tour marketing strategy and advertising for VEG. We also coordinated all media buying, PR and social media to provide compelling elements for the campaign. As a result, 160,000 tickets were sold and became the highest-grossing PRINCE tour in Australian history. We also solidified $10M media coverage.  

ClientVan Egmond Group

LocationAustralian Tour


Let’s talk about your next project.

Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.