Qatar Airlines wanted to create an experience in Sydney to build awareness and promote the new Sydney to Doha route whilst creating viral content for multi channel distribution.
We designed a branded pop up store in Oxford Street and multiple ‘mini’ brand experiences across X5 key locations which enabled not only live on site engagement but also unique platform to capture content to drive awareness.
The activation saw an immediate increase in booking enquiries , on site lead generation and brand awareness with attendance at the pop up exceeding KPI targets by 109%.
“Thank you again for everything, you and your team were fantastic!”
