W National Road Trip

Objectives

We designed an eye-catching glimmering golden pineapple that reflected the W Brand and drove it down the East Coast of Australia to drive awareness around the W Brisbane opening.

Introduce Australians to the W brand through a strong consumer engagement vehicle.

Drive awareness for the opening of W Brisbane in domestic key feeder markets.

Boost the hotel’s following and drive strong engagement across owned social media platforms and The Angle.

Ignite at least two of W’s brand primary passion point.

ClientW Hotels

LocationEast coast of Australia road trip

CategoriesMarketing Roadshows

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Acknowledgement of country

Alive Events Agency acknowledges the Australian Aboriginal and Torres Strait Islander people as the first inhabitants of the nation and the traditional custodians of the lands where we live, learn and work.